The Wall Street Journal - Old Brands Get a Second Shot

By Angus Loten And  Emily Maltby
Updated April 18, 2012 8:24 pm ET

Get ready for the return of Astro Pops, Boast logo shirts, National Premium beer and the Seafood Shanty restaurant chain—all names that had avid followings in their time. 

The difficult economy is prompting many entrepreneurs to try to revive old brands from the dead—or the near-dead.

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