The resurrected brew goes for a second run with a new ad campaign.

BEER: National Premium, a 139-year-old Baltimore beer that died in 1996
NEW OWNER: Tim Miller, local real-estate agent

$200,000¬†Miller’s estimated relaunch cost
That includes $100,000 for marketing, and $75,000 for the beer’s first run. Rather than brew it himself, he’ll save money by hiring a brewer y to work off National’s old recipe. He expects immediate interest. “It has big-time name recognition,” he says. Read more.